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As part of the rolling study of strong alcoholic beverages, an examination of vodka was carried out 49 trademarks from 34 manufacturers. The goods sent for research are made on the basis of alcohols of the degree of purification “lux” and “alpha”. The products were examined in 22 quality and safety parameters. Most of the goods are Russian-made, but there are also foreign ones - from Finland, Sweden, Belarus and France. The cost of production ranged from 205 to 1554 rubles per bottle. The good news is that there is no “singed” vodka among the studied samples. Drinks of 18 brands turned out to be of high quality, and 31 were of even higher quality. They comply not only with the requirements of current quality and safety standards, but also with the requirements of the advanced Roskachestvo standard. Mostly high-quality goods were drinks produced in Russia, one - in Finland, one - in Belarus. 29 Russian-made goods can qualify for the Russian Quality Mark.
Russian quality system standard
The standard of the Russian Quality System combined the existing GOST standards for vodkas and special vodkas, and also established for potential recipients of the Russian Quality Mark increased requirements for the content of methyl alcohol, the concentration of fusel oils, aldehydes and esters. Alkalinity has also been introduced into the leading standard of Roskachestvo. The required level of localization of production to be awarded the Russian Quality Mark is at least 98% of the cost of goods.
STO “Russian quality system. Vodka Conformity Assessment»
- Alkalinity - no more than 2 cm3.
- The mass concentration of acetaldehyde in 1 dm3 of anhydrous alcohol is not more than 3 mg.
- Mass concentration of fusel oil - no more than 5 mg.
- Mass concentration of esters (methyl acetate, ethyl acetate) in 1 dm3 of anhydrous alcohol is not more than 5 mg.
- The volume fraction of methyl alcohol in terms of anhydrous alcohol is not more than 0.003%.
- Mass concentration of crotonaldehyde (denaturing additive) in 1 dm3 of anhydrous alcohol is not allowed.
- Organoleptic evaluation - not less than 9.4 points.
The quality of alcohol is at the forefront
Vodka - at first glance, the product is simple: alcohol and water. But the quality of vodka is very different. Often the product is falsified - when there is a complete or partial replacement of edible alcohol with a cheaper, technical one. Much depends on how well the alcohol is purified from foreign, sometimes toxic impurities (for example, fusel oils, aldehydes). Of course, the abuse of strong drinks is harmful to health in any case. But if vodka contains components that are unacceptable by GOST or technical regulations or permitted by GOST, but contained in quantities exceeding the maximum allowable, it can become deadly even in small doses. Most of these components are removed from the drink during alcohol purification - rectification.
For reference
Rectified ethyl alcohol is produced from food and non-food raw materials. For the production of vodka, in accordance with the requirements of GOST 12712 “Special vodkas and vodkas. Are common specifications”, rectified ethyl alcohol from food raw materials of the highest purity, “extra”, “alpha” and “lux” can be used.
To find out the nature of alcohol (whether it is food or technical), and also to check how well it is purified, the experts looked in the samples of vodka sent for examination:
- methanol - methyl alcohol, the use of which is deadly to humans;
- acetic aldehyde, which is contained, for example, in alcohol-containing non-food products, the so-called "Hawthorn";
- toxic chemical elements such as lead, mercury, cadmium, arsenic: they can get into vodka from raw materials (wheat, potatoes);
- fusel oils and esters;
- furfural - a by-product of fermentation, is also removed during rectification; if cleaning is poor, furfural is present.
The drinks were also tested for the content of crotonaldehyde. Its presence would indicate that denatured alcohol is present in the composition. In the vodka sent for research, crotonaldehyde was not found.
Denatured alcohol (denatured alcohol) is alcohol that is not intended for food purposes. Mixture ethyl alcohol with a small amount of methanol, gasoline, kerosene or other methylated spirits, it is used as a solvent for varnishes and varnishes.
The nature of the alcohol was additionally determined by the spectral-luminescent method of alcohol identification. It turned out that only edible alcohol was used in the manufacture of the studied vodka.
comments Marina Medrish, head of the laboratory VNIIPBT, branch of the FGBUN "Federal Research Center for Nutrition and Biotechnology":
–Currently, most often vodka is produced on the basis of rectified ethyl alcohol "lux" and "alpha". Alcohol "Lux" is produced from various kinds grains and their mixtures in various proportions. It can be wheat, rye, triticale, corn. Alcohol "alpha" is produced from wheat, rye or a mixture of them in various proportions. There is a risk to buy vodka produced on the basis of alcohol from non-food raw materials. To identify counterfeit vodka, it is necessary to determine the nature of the origin of alcohol. In order to make sure that the product is made on the basis of alcohol from food raw materials, a spectral-luminescent analysis is carried out: the spectral characteristics of the studied vodka sample are compared with the spectral characteristics of control reference samples prepared on the basis of alcohol from non-food raw materials.
And how likely is it to meet “singed” vodka (a cheap low-quality surrogate) in retail? According to Vadim Drobiz, Head of the Center for Research on Federal and Regional Alcohol Markets, the problem of quality and safety of vodka concerns mostly illegal retail, where there is no control.
- In 2017, about a billion liters of vodka will be sold in licensed retail, which is under strict control. I am absolutely sure that there will be no claims either for safety or for the quality of vodka products in legal retail. But, unfortunately, there is also an illegal retail sector (for example, unlicensed shops, pavilions, kiosks, handicrafts, etc.), where about 250 million liters of illegal vodka are sold annually. Such products are produced in semi-handicraft conditions using stolen illegal alcohol and often do not meet the mandatory requirements of technical regulations,- notes Vadim Drobiz.
How to check at home if there are fusel oils in vodka? Just put vodka on your hands, grind and smell. A sharp unpleasant odor indicates the presence of fusel oils.
Honestly - about cleaning
We mentioned that for the preparation of vodka, rectified ethyl alcohol from food raw materials of the highest purity, "extra", "lux" or "alpha" is used.
Among the vodkas sent for examination, the products of eight brands, according to the labeling, are made from alpha alcohol: Graf Ledoff, Chestnaya, Morosha, Khortytsya, Russian currency Platinum, Solnechnaya village, Lake Great”, “Belebeevskaya”).
One is made from the highest purity alcohol (Absolut).
The rest - from alcohol "luxury".
As part of the study, experts correlated the types of alcohol declared on the label with the actual characteristics of the product, in particular, the content of methyl alcohol in it.
In food alcohol cleaning "alpha", the content of methyl alcohol is allowed not more than 0.003%. In "extra" cleaning alcohol - no more than 0.02%. In alcohol of the highest purity - 0.03%.
As the study showed, all manufacturers are honest with consumers in this matter. An actual overestimation of the category of alcohol, when, for example, alcohol of the highest purity was used instead of the declared "lux", was not found.
However, it turned out that the “modest” Absolut vodka has indicators not of the highest purity alcohol, as indicated on the label, but of alpha alcohol. This may be due to the fact that Absolut vodka is produced in Sweden. In European countries, food alcohol is not divided into varieties, as in Russia. There, regarding the purification of alcohol, there are no concepts of “lux” or “alpha”.
The question may arise whether it is advisable in this case to evaluate the grade of alcohol from a foreign product? Nevertheless, since this vodka is sold in Russian retail, the experts evaluated foreign products according to the criteria adopted in the Russian Federation in order to characterize the quality of foreign-made vodka in categories understandable to the Russian consumer.
And Absolut showed its best side here.
Strict requirements for hard water
The quality of vodka depends not only on alcohol, but also on water. In such water there should be necessary set micro and macro elements, various salts (sodium + potassium, calcium, magnesium, phosphates, nitrates, sulfates, chlorides). How many of them should be - this range is determined by the technical regulations.
In production, water for alcoholic drink specially softened, cations of "inappropriate" calcium and magnesium are replaced by potassium and sodium cations. Then the water can be subjected to reverse osmosis. Sulfates are removed, which give vodka bitterness.
For some vodkas that are made with milk refinement, hard water is used to allow the casein in the milk to settle out.
According to the results of the study, there are no comments for most of the products.
- Sodium and potassium are slightly more than the optimal amount - in Tomsk Standard vodka - 80.7 mg / dm3 (GOST recommends up to 60 mg / dm3). This can be explained by the use of an ion exchange plant for water preparation.
- Excess content of calcium, magnesium, chlorides and sulfates was recorded in Parliament vodka. This may be due to the purification of vodka with milk.
comments Marina Medrish:
– Prepared water is used for the production of vodka. Special water treatment provides vodka with a mild taste, pure aroma and optimal salt composition. Therefore, the technical regulations for the production of vodka spelled out the requirements for treated water. One of key indicators that affect the stability of vodka during storage is hardness. Excessive content of calcium and magnesium ions leads to the appearance of turbidity and sedimentation in finished products, and hence its rejection. In the production and technological regulations for the production of vodka, not only the maximum permissible, but also the optimal indicators are defined, which make it possible to obtain a finished product with high organoleptic properties. What exactly the salt composition will be in vodka is up to the manufacturer, but it must be in strict accordance with the requirements of the current regulatory documentation.
With the right concentration of alcohol and a certain purification of water, the product must have the appropriate alkalinity. According to the increased requirements of Roskachestvo, the alkalinity of vodka should not exceed 2 cm3. There are no comments on this parameter for the studied goods: the alkalinity of the samples is from 0.5 to 1 cm3.
The taste of a bygone era
Organoleptic tests have confirmed the theory of the importance of water treatment. Vodkas, in which the water, apparently, was prepared in accordance with technological instruction and the manufacturer's recipe, scored the minimum number of points during the tasting.
- The taste of "Tomsk Standard" was noted as sharp, burning. The average tasting score is 9 points.
- The taste and aroma of "Parliament" is sharp, there is bitterness in the taste. The average tasting score is 9 points.
Also did not reach 9.4 points set by the leading standard of Roskachestvo, the goods of the trademarks "Every Day", Graf Ledoff, "Honest", Nemiroff, "Kalina Krasnaya", "Maikopskaya", Medoff, "Platinum Currency", "Larks" , Veda, Old Kazan, Absolut, Milovka, Morozovskaya Gorka, Russian Steel, Lyuli-Luli.
Well, who scored the highest score (9.6) during the tasting?
These are vodkas of such brands as Zelenaya Marka, Zimnyaya Doroga, Sovereign Order, Five Lakes, Russian Standard, Beluga, Belebeevskaya.
However, keep in mind that taste is subjective. If the consumer prefers a harder drink, this is his own business.
- IN Soviet time in our country no one drank soft vodka at all,- notices Vadim Drobiz. – Soft vodka from more purified spirits was drunk only in the West. In Russia, vodka fashion was different - we loved hard, real men's vodka. In the post-Soviet era, consumer habits began to form in favor of soft vodka. This is a female type of vodka. In my opinion, this does not mean that vodka is better or worse from the highest purity alcohol, "lux" or from "alpha" alcohol - this is vodka with a different taste. Today the market is saturated, and consumers can choose a variety based on their personal preferences.
Degrees and volume
In addition to the above, the vodkas sent for research were tested for the strength of the drink, the fullness of the filling.
- The strength of ordinary vodka can range from 37.5 to 56%.
- The strength of special vodka is from 37.5 to 45%.
Fake vodka often has a low strength. Therefore, during the study, compliance with the labeling of the volume fraction of ethyl alcohol was also checked. It turned out that the strength of drinks varies between 39.9-40%. Only vodka "Parliament" is a little stronger than the rest, literally by a tenth of a degree - 40.1%.
The completeness of filling into the bottle was also evaluated. It turned out that the bottles of vodka contain no less than stated on the label, and sometimes a little more.
So, in vodkas "Honest", "Morosha", "Five Lakes" - 510 cm3 instead of 500 cm3; in vodka "Lake the Great" - 257 cm3 instead of 250 cm3.
Marketing ploy or pure truth?
Manufacturers often write on labels that vodka is purified with milk or with a 13-meter-long carbon filter. Or that the manufacturer uses a special triple silver filtration. Consumers sometimes perceive this as a marketer's fantasy. Is it true or not?
– All of the above are existing cleaning technologies, – our expert says Marina Medrish. – Traditional classic way– filtration of water-alcohol solution on coal columns. When filtered on carbon columns, both adsorption and oxidation processes occur, which forms a special aroma and taste of vodkas. This water-alcohol mixture purification technology is typical only for Russian vodka production. At present, silver and platinum filtration is quite often used at the enterprises of the industry. When cleaning with milk powdered milk added to the sorting to precipitate foreign impurities with milk protein, this cleaning method has been known in Rus' since ancient times (for example, this applies to Parliament vodka - ed.).
Sometimes producers write that in the manufacture of vodka they use water from Lake Baikal or from glaciers or melt water. Vadim Drobiz doubts that in this case the information is sufficiently reliable:
I think it's advertising and marketing. A consumer who is concerned about such nuances may be advised to ask the manufacturer for confirmation. If you don't receive one, please notify the FAS. (If the label contains false information, this is a reason for the consumer to complain to the regulatory authorities - ed.)
Alcohol with water is not vodka!
On the labels of many vodkas, many ingredients are indicated in the composition, in addition to alcohol and water. For example, alcoholized infusions of mountain ash, raisins, oatmeal, pine nuts ... Sugar, soda, honey, etc.
Marina Medrish explains what it is for:
- At present, a huge number of recipes for vodkas and special vodkas with a unique aroma and taste have been developed. The quality, toxic safety and stability of vodka during storage, as well as its organoleptic characteristics, depend on the included prescription ingredients.
Karelian balsam is a strong alcoholic drink produced on the basis of a unique collection of three dozen medicinal herbs and berries growing on the territory of the Republic of Karelia.
It is a bitter brown liquid with a noticeable red tint and a rich herbal aroma with a strength of 45 degrees.
Karelian balm is not only an alcoholic drink, but also a remedy that can be used for preventive and therapeutic purposes.
Karelian balsam is produced by the AlcoWorld company in Karelia, at the Petrovsky Petrozavodsk distillery owned by it, where it was developed in 1976.
The composition of the drink
Karelian balsam is distinguished by its unique composition, which gives it not only a rich pleasant taste, but also proven healing properties. The collection of all herbal components of this alcoholic drink is carried out in ecologically clean areas of the Republic of Karelia.
The composition of the Karelian balsam includes: lingonberry, St. nutmeg, plantain, sage, cranberry, raspberry, common and black chokeberry, blueberry, honey, Peruvian balsam oil. In addition to these plant components, pure and mineral water, ethyl alcohol, sugar, natural dye and flavor are used in the production.
As evidenced by the reviews of buyers and connoisseurs of this drink, they chose Karelian balm primarily because of natural composition its raw materials and its collection in an ecologically clean region, and only then because of the taste.
How to drink Karelian balm correctly?
You should always remember that no matter how useful the Karelian balm is, it still remains a strong alcoholic drink. This is exactly the case when the old Russian rule about the fact that everything is good in moderation works wonderfully.
The daily norm of balm for an adult healthy person should not exceed 150 ml. Eating more is bad.
Most often, the drink is drunk in its pure, undiluted form, previously poured into small liquor glasses. Small sips allow you to truly enjoy the depth of taste and pleasant aroma of Karelian balsam. We do not recommend drinking a glass in one gulp to the bottom.
This drink improves the functioning of the digestive system, so it can be used as an aperitif and digestif.
It can also be added in small amounts to freshly brewed coffee or tea. In this case, one teaspoon of balm will be enough for a cup.
Popular cocktails
Highball champagne.
To prepare one serving of this cocktail, you will need the following ingredients:
- champagne - 200 ml;
- balm - 1 teaspoon;
- sugar syrup- 1 teaspoon;
- a piece of lemon zest and ice.
Cooking.
Place 3-4 ice cubes in a tall glass. After that, add sugar syrup and balm there. Then pour the champagne. Stir the cocktail with a teaspoon or straw. Place the zest in a glass and serve.
Love harmony.
You will need:
- dry white wine - 250 ml;
- orange juice - 70 ml;
- balm - 15 ml;
- honey - 1.5 teaspoons;
- lemon juice squeezed from half a lemon;
- a pinch of cardamom
Cooking.
Pour the white wine into a small decanter and add all the ingredients one by one. Mix thoroughly. The cocktail is ready, you can pour it into tall glasses and serve.
Healing properties
First of all, you should remember that the information posted in this section is the observations and reviews of ordinary people. It has nothing to do with official medicine. Before using Karelian balm for treatment, be sure to consult a qualified doctor.
It has long been noticed that the use of this balm in the most positive way affects the vitality and mood of a person. In this regard, it is recommended to drink a small amount of Karelian Balsam in case of nervous overload, stress, shocks, or simply at the end of a hard day.
In addition, judging by the reviews of its connoisseurs, the balm is a wonderful cold remedy. It should only be remembered that such treatment is allowed only at the very beginning at the first signs of the onset of the disease. But if you already have a fever, you can not be treated with alcohol.
Morosha is the most dynamically developing vodka brand in the world according to the international research agency IWSR. Positioned as the world's first vodka, which includes mineral water. The rights to the trademark belong to the largest alcohol producer in Eastern Europe - the Global Spirits holding. Products are produced at the Lvov Hetman distillery, in addition, vodka is produced under a license agreement by the Russkiy Sever plant in Vologda and UniAlcoGroup in Belarus.
Historical reference. The Global Spirits holding brought the Morosha trademark to the market in 2011, just six months after the launch, sales of vodka reached a monthly volume of 1 million bottles. A year later, the eco-brand already owned 15% of the Ukrainian market; it entered the Millionaires Club rating compiled by the authoritative publication Drinks International. The main production is concentrated at the facilities of the Lviv distillery "Getman", acquired by the company in the same 2011. €12 million was invested in the re-equipment of the enterprise, of which €2 million was the cost of a unique automated line with touch control, with a capacity of up to 25,000 bottles per hour.
A feature that the manufacturer emphasizes in every possible way: vodka is produced on the basis of live mineral water, not subject to additional processing and filtration. It is obtained from the Mizunsky source in the Carpathian Mountains, purified only from coarse impurities and defended. For different assortment positions, water taken at a certain height is used - from 400 to 1000 meters.
The brand's products are bottled in unusual bottles drop-shaped, developed with the participation of designers from London Brand Consulting. The idea of environmental friendliness laid down in the basis of the brand is also supported by stoppers made to order in Italy.
“Morosha is also produced by the youngest asset of Global Spirits, the Distillery Russkiy Sever, located in Vologda. Here, production is based on water extracted from the mineral springs of Karelia. The vodka produced by the licensee of Global Spirits in Belarus, the UniAlcoGroup plant, is created on the basis of water from the National reserves and protected areas.
Awards
Prodexpo:
- 2012 - Star of Prodexpo ("Morosha Karpatskaya"), silver ("Morosha Zapovednaya") medal;
- 2013 - Star of Prodexpo ("Morosha Softness level No. 1"), gold ("Morosha Premium") medal;
- 2015 - Special prize of the competition (products of TM "Morosha").
Best vodka/Best vodka, Moscow:
- 2015 - gold ("Morosha Level of softness No. 1") medal.
International tasting competition Ultimate Spirits Challenge, New York:
- 2016 - Gold (Morosha Premium) medal with the rating "Excellent, highest recommendations" from a professional jury.
WSC, San Francisco:
- 2013 - Silver (Morosha Premium) medal.
International Spirits Competition, San Diego:
- 2014 - Gold (Morosha Premium) medal.
- 2013 - 90-95 ("Morosha Karpatskaya"),
- 2015 - 96-100 ("Morosha Softness level No. 1").
Types of vodka Morosha
Morosha Dzherelnaya, 40%
The secret of the unusually soft taste of vodka lies in the use of mineral water from a natural spring located in the Carpathian Mountains at an altitude of 470 m. This water is considered the standard of purity and does not require additional softening. Alcohol is created on the basis of selected varieties of wheat grown in the best grain regions of Western Ukraine. The drink is characterized by a bouquet with tones of resin and juniper branches. Grain, slightly starchy notes, light vanilla creaminess and a harmonious symbiosis of confectionery spices with pepper are felt on the palate. Gastronomic recommendations: serve with steaks, white fish dishes, pickled peppers.
Morosha Karpatskaya, 40%
The flagship vodka of the brand, awarded the prestigious award - Prodexpo Star. For its production, water is taken from a mineral spring located at an altitude of over 600 meters in the Carpathian tract. The recipe includes an infusion of oatmeal, which makes the texture of vodka silky soft. It has a delicate aroma, in which bread and spicy notes appear, vanilla is guessed. Taste nuances - shades of mountain honey, fresh pastries and spices - complement and reinforce each other. The drink can be consumed in its pure form, with ice, as part of simple or complex cocktails.
Morosha Zapovednaya, 40%
The high quality of vodka is due to the use of crystal clear mineral water from the springs of the Lisinets tract, located at an altitude of more than 800 meters in the Carpathian Mountains. Water is filtered naturally and does not need additional purification. The inclusion of aromatic spirits of medicinal verbena and collection of Carpathian herbs in the recipe adds depth and expressiveness to the bouquet. A drink with a fresh and mild taste, great for making cocktails that include ingredients such as mint, lime, green apple. This summer lightness is also intended to be emphasized by the design of the bottle, designed in mint tones.
Morosha on the water of Lake Synevyr, 40%
The name of vodka contains the secret of its popularity - water for production is taken from an alpine reservoir, located almost a kilometer above sea level. Shades of eucalyptus and linden are harmoniously combined in the aroma, and the taste is remembered with a silky texture. In development, the alcohol is assimilated, showing berry astringency and light minerality in the aftertaste.
Morosha PREMIUM, 40%
Premium vodka, the outstanding qualities of which are marked by many awards at international competitions. Water for it is extracted from the same source in the Carpathian Mountains as for other brands of the brand, but from a maximum height of over 1000 meters. Refinement of the bouquet is given by special ingredients - alcoholized infusions of wild rose and fragrant verbena. The drink has a velvety-soft taste with notes of honey from highland herbs and a hint of licorice. Options for snacks that are in harmony with exquisite vodka: sturgeon balyk, pancakes with black caviar, smoked trout, boiled pork.
Morosha Vodohraynaya, 37.8%
An exclusive series released for one of the retail chains. Created on the basis of high-mountain mineral water produced in the Ivano-Frankivsk region. The peculiarity of the recipe is exclusively natural additives: alcoholized infusions of lemon peel, elderberry, yarrow. These ingredients form a special flavor range of the drink, full of fresh citrus and sweet herbaceous notes. The design of the bottle uses a golden-orange palette, symbolizing the autumn beauty of the Carpathian Mountains. Can be served as appetizers traditional dishes Ukrainian or Russian cuisine: salted lard, dumplings, aspic with horseradish, smoked salmon.
Morosha Softness level No. 1, 40%
Produced in Russia, on the basis of high-quality alcohol "Alpha" and water from mineral springs located on the territory of the national park in Karelia. Distinguished by its bouquet, bready and balsamic notes, complemented by hints of caramelized cereals. The palate impresses with its softness and balance, clean “exhalation”, sweetish aftertaste. Smoked trout, herring, cold cuts will make a good gastronomic pair with vodka.
Morosha vodka is produced in Russia, the city of Vologda, at the Russian North distillery under the auspices of the Global Spirits alcohol holding. The composition of vodka usually includes mineral water, rectified ethyl alcohol, alcohol tincture from flax seeds and natural honey.
Among the varieties of this brand, Morosha Dzherelnaya, Morosha Reserved and Morosha Carpathian are the most common. Vodka is sold in oval glass bottles, with a polymer cork stopper, with a polyethylene-sealed neck. There is no dispenser in the bottle, and the main label is supplemented with a counter-label in the form of a leaflet.
Features of the production of "Moroshi"
The technology for making Morosha vodka does not differ much from the production of other brands, since the principles for preparing this alcoholic beverage are common and unchanged. But for the preparation of Moroshi, the manufacturer uses some individual methods and technologies, due to which vodka acquires a special softness, taste and aroma.
Vodka producers typically use powerful reverse osmosis or sodium cation filtration systems, which purify the water, but at the same time destroy some of it. valuable properties. In the manufacture of Morosha vodka, natural living water is used, which is not passed through filters, but settles, while retaining absolutely all of its useful properties.
Thanks to the use of purified ethyl alcohol of the "Lux" category, the drink becomes not only strong, but also pleasant in taste.
Varieties of vodka "Morosha"
The main types of Morosha vodka are:
- Morosha Zapovednaya. Differs in an exclusive smell and aroma of Carpathian herbs. The composition includes: motherboard, elderberry, linden, white locust, violet, lemon balm, thyme, medicinal verbena.
- Morosha Carpathian. It is distinguished by its special softness and spicy taste. This effect is achieved by using a special infusion of oatmeal, which also acts as a sorbent.
- Morosha Dzherelnaya. The only vodka in the world, which includes high mountain spring water.
- Morosha on mineral water of Karelia. Vodka has several levels of softness and is made on the basis of mineral water and ethyl alcohol of the Alpha class.
Price
Prices for Morosha vodka depend on the region in which it is sold. The minimum cost of Morosha vodka for a 0.5 liter bottle is 290 rubles. The maximum cost for the same volume is 350 rubles.
How to distinguish original vodka from counterfeit?
To be completely sure that you are buying a real Morosha, and not a fake, you should familiarize yourself with some of the features of the original, including:
- capping. Morosha vodka is always corked with a polymer stopper, under which there is no dispenser. The cork and neck tightly fit the factory film.
- Labels. In addition to the main label on the front side, the original bottle must have a counter-label in the form of a leaflet. All labels are glued perfectly evenly on a thin layer of adhesive that never protrudes beyond the edges.
- Transparency. Morosha vodka is made on the basis of spring or mineral water, so it will never contain sediment or foreign small particles. Even turning the bottle upside down, you will not see anything but a pure transparent drink.
History and development of the brand
Vodka "Morosha" has received its recognition as an environmentally friendly brand alcoholic products. After the release of this brand became a production flow, after 3 months, 1 million bottles of vodka were produced monthly. Vodka is bottled in bottles with a capacity of 200, 500, 700 and 1000 ml.
At the moment, the Moroshi manufacturer is negotiating the supply of this drink to more than 70 countries of the world.
Attention! Excessive alcohol consumption is harmful to your health. There is a lot of vodka, alcohol, liqueurs and other sweets in the post))) After visiting the shipyard of the wooden shipbuilding "Varyag" (a post will be written about it tomorrow), we went to the Petrovsky distillery, where we had a scheduled tour of the plant and a tasting of drinks .
We were met by the director of the plant, Davydov Denis Alexandrovich, who, after our story on the topic "who we are, where we are from and where we are" said, "can I go with you next time, all the alcohol is on me")) Of course, after that the conversation flowed easily and naturally. By the way, when asked how things are in your industry, he said that every year Russians drink less and less. strong alcohol and this is good news.
2) As a system administrator, my office is full of equipment, the director of the distillery has products))
3) Especially for the holiday of some political party, vodka was produced in such a container.
4) Pasha is looking for new idea for the union of St. Petersburg bloggers.
5) Any negotiations with partners can be held right in the office.
6) Sit, talk, look at especially valuable exhibits.
7) There is Soviet-era vodka in the exposition.
8) The label in terms of design and fonts is very ok. Lebedev would definitely like it.
10) And this is a later period, the 90s.
13) I'm thinking, what part of the total cost of vodka in such a ceramic bottle does it actually make up? 1/10?
14) Another vodka from the dashing 90s.
16) a distant echo of the Soviet era.
17) Then we went through the shops of the plant. What can I say, alcohol in Russia is a state monopoly, all factories buy it from him. Alcohol is everywhere the same and of the highest quality. Next comes the shamanism with water and additives.
18) And since vodka is everywhere of approximately the same quality, the consumer must be lured with a beautiful label and bottle.
19) For some alcoholic beverages, bakery rejection is used.
20) Alcohol runs through one pipe, water through another, and infusion through the third. By the way, when they make an infusion of herbs, the smell in the workshop is such that the head is spinning.
21) The most spectacular, of course, is the conveyor with rows of bottles.
22) They rush past, finding contents, labels, corks and containers.
23) The plant, by the way, works in 2 shifts.
25) Filling machine.
26) Empty bottles are filled into it straight from the belt.
27) And now the finished product is running.
31) The famous Karelian balm. This is a kind of brand of Karelia. It is usually added to tea or coffee.
36) The conveyor drives the bottles for packaging, sorting them in rows.
37) And then the suction cups grab the bottles by the necks and stuff them into the boxes.
41) Well, that's all.
42) The box is sealed and sent for loading.
43) And we are moving to the laboratory and part-time tasting room.
44) Here the products undergo quality control.
45) And control is best done by eating a green apple)
46) Since I'm driving, all that remains is to chew apples and look at the faces of these two tasters in white coats.
47) Their soulful faces exude delight in anticipation.
48) On the test today, the 3 most popular drinks are cloudberry liqueur, lingonberry liqueur and Karelian balsam. Optional - vodka "Kalevala".
49) Start with liqueurs, gradually increasing the degree.
50) Well, goodbye health.
51) They whisper something about the delicate taste and rich aroma.
52) Approve.
53) Move on to the next bottle.
54) Well choose something.
55) Cloudberry liqueur was used.
56) On health.
57) Too happy faces, no lemon at hand.
58) They pretend to study the recipe.
59) And there are new bottles on the table.
60) Drink bitter.
61) Seryozha upsya with Seryozha they buy sets of drunkards. Thus ended our visit to the Petrovsky distillery.
Original taken from afterdark2 in Onegoexp 2014. Petrozavodsk. Distillery "Petrovsky".
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