Bar "Picnic" - delicious treat comes from childhood. Crispy chocolate bar with caramel nougat, nuts and waffles was dreamed of by both girls and boys. Now this is only a small fraction of the assortment of sweets in every grocery store. But this bar is still in great demand. So why?
Manufacturer
The manufacturer of the delicacy is Cadbury (the company is part of Mondelez International). Manufacturer in the Russian Federation: Dirol Cadbury LLC (address - Veliky Novgorod).
From the very beginning, these products entered the UK markets in 1958, where they began to enjoy overwhelming demand. Describing the goods sold, the company came up with a solid slogan - "Rather a banquet than a picnic." Later, in our country, the slogan "Picnic" was created - a chocolate bar. Give in to temptation!
Already by 2000, the consumer was tired of the unchanging chocolate bar and the manufacturer understood this. Sales dropped, but another trend was created. "King Size" again won its buyer, and sales increased by 77%.
Chocolate with a relatively low price (38 g for 37 rubles) is still sold out from store shelves, although many buyers have long forgotten the advertising slogans of the selling campaign and take this sweetness exclusively for its delicious taste.
It should also be noted that different versions of chocolate have different weights. It ranges from 38 to 80 g.
Compound
The famous bar "Picnic" consists of:
- nut filling is peanut or walnut;
- soft caramel;
- raisin paste (or whole dried fruits);
- waffles;
- puffed rice.
That's the whole composition. Bar "Picnic" is covered with milk chocolate glaze.
In our country, there are no options for sale with raisins and walnuts, such sweets are available only in the Australian and New Zealand markets.
There is another "Picnic" bar. The manufacturer has provided options with apple and candied lemon.
Now on the Russian market there are chocolates stuffed with peanuts or walnut. Relatively recently, a new one appeared - "Exotic" with pieces of fruit in glaze from white chocolate.
calories
The calorie content of the bar is shown in the table below.
Recipe for cooking at home
It's hard to believe, but this chocolate can be created at home.
What ingredients will be needed:
- puffed rice waffle;
- 50 g walnuts or peanuts;
- 50 g of sugar;
- 100 g milk chocolate;
- 10 g butter.
How to cook:
- First, roast the nuts in a dry frying pan, so they need to be peeled. Then chop into small crumbs and place back in the pan, but with sugar. Heat and stir until the mixture caramelizes.
- Roll the puffed rice waffle in caramel-nut mass. Place on a layer of food foil and let cool thoroughly.
- In the meantime, build water bath for melting chocolate. drown it with butter until you get a homogeneous mass.
- Using two forks, gently dip the cooled bar into all sides. Place back on foil and refrigerate. When the top layer of frosting has hardened, your chocolate bar is ready to eat!
You can add white chocolate milk nougat to this recipe - melt it separately in a water bath and mix with a little powdered sugar. Pour this nougat over the nut bar first, let it set in the refrigerator, and only then pour over the milk chocolate icing.
Brand: Picnic
Tagline: Picnic. Mixed and wrapped! There are never too many nuts! Give in to temptation.
Industry: confectionery industry
Products: chocolate bar
Year of birth of the brand: 1958
Owner: Mondelez International
Picnic(Russian Piknik) - candy with peanuts (or walnuts), soft caramel filling, raisins, waffles and puffed rice, covered with milk chocolate. In Australia and New Zealand, nut and raisin varieties are commercially available. Produced by Cadbury (part of Mondelez International). Manufacturer in Russia: Dirol Cadbury LLC (Veliky Novgorod).
Picnic began traveling around the world in 1958 in one of the cities of Great Britain. For several years, he managed to visit many countries of the world - from Ireland to India and from New Zealand to Canada, where he was greeted and loved with joy. One of the English slogans Picnic emphasized his "seriousness" and "solidity", and sounded like "Rather a banquet than a picnic."
In Russia Picnic first appeared in 1993, and in 1996 finally settled in a wonderful factory in the city of Chudovo. Everyone remembers the funny character in the video Picnic- a singing camel that delighted millions of viewers for 10 years.
Picnic is an inexhaustible source of positive thanks to an incredible combination of waffles, caramel, nuts, puffed rice and chocolate.
It was created out of love for incredible combinations. Picnic Walnut. This bar is especially loved due to the high content of natural walnuts. It has been on the market for more than 14 years and still does not leave anyone indifferent!
In the mid-2000s, the brand Picnic has been restyled. This was dictated both by general consumer fatigue with the brand and by the need to make it more appealing to young people.
As a result, after restyling, sales Picnic rose by 77%. This was largely facilitated by the appearance of an increased Picnic-King Size.
And in 2009, BIG Picnic was born - this is a classic Picnic with peanuts in a new extra large size.
There are currently 4 different bars Picnic: Picnic Peanut 40g, Picnic Peanut 60g, Picnic Peanut 80g and Picnic Walnut 55g.
O trademark Picnic
chocolate bar Picnic has been produced since 1958 by the British company Cadbury. The product is popular in the former colonies of Great Britain: Australia, New Zealand and India, as well as in Russia and Ukraine.
One of Picnic's English-language slogans emphasized its "seriousness" and "solidity", and sounded like "Rather a banquet than a picnic."
The filling of the Picnic bar contains caramel, nougat, biscuit and puffed rice. Picnic is topped with milk chocolate. In Australia and New Zealand, nut and raisin varieties are commercially available.
In the mid-2000s, the Picnic brand underwent a facelift. This was dictated both by general consumer fatigue with the brand and by the need to make it more appealing to young people.
As a result, after restyling, sales of Picnic increased by 77%. This was largely facilitated by the appearance of an enlarged Picnic - King Size.
were tastier
there are not enough raisins, and on a picnic there are walnuts, there is no walnut at all :(
Where are the raisin bars???
no raisins
The bad bar became without raisins. Bring back the raisins!
I want with raisins
Why did the raisins from the picnic chocolate bar disappear. Make the ingredients as before, because the taste was just wonderful. I want raisins.
Where are the raisins?
Used to enjoy the taste of raisin picnic. And now comparing that picnic and this one, they are just different. I would like to eat that picnic if you go to Australia or New Zealand.
I'm trudging!
I love the taste of Picnic and the packaging of this bar. I can't help but buy it, and now there is also a size XXXL :)
Why did he disappear with raisins? ((
where is the raisin?
I used to really like Picnic - chocolate was chocolatier, there were always raisins and between the waffles there was a layer of fondant like chocolate. And without raisins and rich cocoa chocolate, "Picnic" is no longer the same (((Maybe the ingredients are not reported at Russian factories?
kneading
What surprises me, but at the same time I like it, is the mixing of different ingredients in the "Picnic". It is too sweet and harsh, but at the same time the crunch and aftertaste are just awesome.
When writing a review, try to describe
