The popularity of ketchups in the food market is excessively high. Today, both the number of ketchup consumers and the average frequency of consumption of this product, as well as the number of adherents of certain brands, are growing.
So who is he, the consumer of this spicy product?
The results of a study by Komkom helped us answer this question.
A typical consumer of ketchup is a young/middle-aged family with children living in the city, with an income level of at least 1000 rubles. per person, and an employed purchase decision maker aged 16-44.
Ketchup consumption is slightly reduced if the family consists of adults, the elderly or single people, if the family does not live in the city, and the person making the purchase is over 44 years of age and does not work.
The consumption of ketchup also increases significantly if the family lives in Moscow or St. Petersburg. In general, residents of the capital differ in a special structure of consumption, tastes and preferences, and the reason is not only the higher income level of residents of Moscow and St. Petersburg, but also a slightly different food culture.
According to research by GfK Rus, the average annual consumption of ketchup by Russians = 816 gr. per capita. That is about 120 thousand tons of real consumption of ketchup by Russians per year.
What products are on the market to meet the demand of the population? As one of the developed ketchup market, today it is sufficiently branded. There are a number of ketchup brands on the market that have their own position in terms of price / quality criteria and are actively supported by marketing activities by their manufacturers. The most popular types of marketing promotion of the brands of this product are TV advertising, outdoor advertising, advertising at the point of sale (stickers, posters, wobblers, etc.), promotions.
However, the market situation in the regions is somewhat different, local ketchup producers can take quite a strong position, limiting the consumption of well-known brands. After all, savings on production costs from local producers are significant, transportation costs are lower, marketing costs are minimal or absent at all (especially for product promotion and research). And the price of products is still one of the most important for Russian consumers, especially in the regions.
Picture 1.
The data of researches "Gullap Media" 1999 are used.
Figures 1 and 2 allow us to compare the situation on the market in 1999 and 2000. In 1999, there were not so many brands on the market, a large share was made up of imported brands, both well-known and little known to consumers, from domestic brands, Baltimore ketchup already occupied a strong position.
Figure 2.
The data of researches "Komkon" 2000 are used.
In 2000, the situation changed dramatically, domestic brands (My family, Istochnik, Tomato) pushed aside imported brands. The number of consumers who prefer Baltimore ketchup has increased over these 2 years from 18 to 46%!
Today, all brands can be divided into three categories according to price / quality criteria:
1 Baltimore, My family, Source, Tomato, Akmalko,
2 Chumak, Torchin product, Khan, Borel.
3 Heinz, Uncle Ben's, Hamker.
As income increases, consumer preferences change from group 1 to group 3.
Expected market trends:
- growth of consumers and the frequency of consumption of this product,
- decrease in the share of products of local producers,
- growth in the production of national brands,
- integration of production and raw materials plants at the level of large companies,
- the emergence of domestic brands in the segment of high quality products.
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Alena Rodina
Marketing reviews of the food market in Russia, as well as reviews on other topics, you can read
Western Europe is far ahead of Russia in the development of the ketchup market. In Western European markets, ketchups are not inferior in volume to sauces and mayonnaises. In Western markets, there is a clear specialization of ketchups: ketchups are intended for specific dishes. Tomato sauces for hot use are very popular, and departments with ketchups are often fashionable for retail chains, since by the breadth of the assortment of ketchups, customers make a conclusion about the assortment of a retail store as a whole. Producers of the ketchup market believe that the development of the market depends on taste preferences, as well as on the cultural characteristics of consumption. In Europe, great preference is given to sauces and seasonings of the Asian region, Chinese, Thai, Indian cuisine.
In the countries of Western Europe, the segment of products in doy-pack packaging, which is one of the most popular on the Russian market, is practically not developed. Much more popular is top down plastic packaging. Packaging is a part of innovation in the product; at the moment, the domestic market has also introduced a "flip" package that has a number of advantages, for example, it allows you to use the product to the last drop and is easy to transport
Overview of the Russian ketchup market
The ketchup market in Russia is one of the most actively developing. Recently, this product has been in steady demand by an average of 60% of the total number of families. Nevertheless, in the face of increasing competition, many experts predict a slight decrease in its growth rates.
It is interesting to note that the level of consumption of ketchup differs significantly by region: the largest number of consumers of this product falls on Moscow and the Moscow Region - about 72%. Ketchup is consumed the least in the Volga region (59% of the total number of families), the North-West region (58%) and the North Caucasus (49%).
According to ACNielsen, the growth of the ketchup market has not been very large lately and is approximately 3-4% per year in monetary terms, and mainly due to the release of new brands by leading manufacturers and the activity of regional producers. Undoubtedly, the Russian ketchup market has reserves for growth, and primarily at the expense of the North-West region. Russia is a country that actively consumes meat, therefore, to a greater or lesser extent, ketchup is present in the diet of every family (see Table 2.1).
Table 2.1 - Frequency of ketchup purchases, % of the number of respondents, 2nd quarter 2009
From table 2.1 we can conclude that ketchup is in demand in Russia.
Now under the guise of ketchup in Russia, various tomato sauces are sometimes sold. Unscrupulous manufacturers replace the main component of ketchup with starch, all kinds of fruit and vegetable purees. But in keeping with tradition, ketchups and sauces have a clear separation. The fewer different additives and substitutions, the higher the quality of the product. Ketchups are made only from tomatoes with the addition of various seasonings and spices, and if the recipe includes, for example, pieces of vegetables, then the product already belongs to the category of tomato-based seasoning sauces. In the countries of Western Europe and the USA, ketchup is produced with a reduced (compared to Russian versions) starch content, less spicy in taste and close to natural tomato paste.
The ketchup market can be divided into three segments according to the price-quality criteria: premium (mostly foreign producers - for example, Heinz), middle and lower. The largest share of the ketchup market (up to 60% of the total market) falls on ketchup of the middle price segment. And to a greater extent, this is a quality and affordable product. The concept of “price-quality” has almost become equal for buyers to the concept of “price-taste”: the consumer is already accustomed to the fact that a high-quality sauce should be both tasty and affordable. A much smaller share belongs to ketchup of the lower price segment, or economy class. The premium segment is by far the fastest growing. At the same time, the level of competition in the premium class segment is somewhat lower than in other categories due to the small number of companies specializing in the production and supply of such products. This segment is developing most dynamically due to the growing interest of consumers. It is here that there is a high probability of the emergence of new players or a partial transfer of manufacturers from other segments, which will affect the toughening of competition.
Also, ketchups can be divided into varieties: barbecue, classic, spicy, sweet, barbecue, etc. One cannot fail to mention the division of ketchups by packaging (glass, plastic, soft bag).
There is a wide variety of ketchups on the market today. In Russia, barbecue ketchup is the most popular. It is in demand by almost 48% of the respondents (see Figure 2.1). This is most likely due to the fact that the balance of spices in it is closest to Bulgarian ketchup.
Rice. 1.1
Classical ketchup, compared to barbecue ketchup, is softer and compatible with a wider range of dishes, but, according to Russians, it is not spicy enough to be a worthy seasoning for fried meat and, in particular, barbecue.
We must not forget that the preferences of Russians directly depend on the region of residence. For example, in the Far East, the proportion of families consuming classic ketchup is larger than the proportion of barbecue ketchup consumers.
Spicy, chili and garlic ketchups have a more specific taste, these are the so-called “professional products”, so the level of their consumption is much lower than that of barbecue and classic ketchups. In addition, it should be taken into account that ketchup is a product of family consumption, and usually when buying it, people try to choose the variety that will appeal to all family members. At the same time, there are regions where these types of ketchup are very popular: spicy in the North Caucasus, the Urals, the Far East, in Siberia, it is consumed by 32% of families; garlic in the Far East, Eastern Siberia and St. Petersburg is in demand among 16-20% of ketchup consumers.
In the assortment line of almost every manufacturer there are at least several ketchups with various flavors. It should be noted that these taste preferences are the same for different groups of consumers - both the most active, consuming ketchup at least once a week, and those who add it to food sometimes. At the same time, the most active consumers (age group 18-35) are more picky when choosing ketchup. For example, they prefer chili and savory flavors.
The main criterion for choosing ketchup is its taste. Secondly, consumers are concerned about value for money. True, this criterion lags noticeably behind the previous one - it was noted by 38% of the respondents.
As the income level rises, the taste and ingredients that make up the product are becoming increasingly important for Russians.
If we talk about packaging for ketchup, then two main types are in the lead in consumer preferences - glass and plastic bottles (47 and 40% of respondents, respectively). Those. glass packaging is still the most popular. Products in glass containers are traditionally considered to be of higher quality. In addition, products in glass are more attractive in appearance and the product acquires a touch of premium.
But, despite the fact that most of the ketchups on the market are sold in glass bottles, the gradual switch to plastic packaging occupies a very definite place in the trends of Russian consumers. Experts predict that the glass bottle will gradually lose its position.
Many companies produce products in both glass and plastic. However, if we talk about regional preferences, then in a glass bottle ketchup is most popular in the North-Western and Central regions, as well as in the North Caucasus. East of the Central region, the most popular packaging is a plastic bottle. This situation can be related both to the higher price of products in glass containers, and to the policy of distributors - the transportation of products in plastic packaging is much easier than products in glass packaging. The growing popularity of plastic packaging is also due to the fact that for many it is much more convenient than glass (see Table 2.2).
Table 2.2 - Consumer preferences by type of ketchup packaging, 2nd quarter 2009,%
Despite the fact that the market for ketchup is sufficiently formed, it still has a niche for new firms, so it looks extremely attractive to many manufacturers. Over the past 5-6 years, a significant number of new brands have appeared on it, so it is possible that the situation in the industry may change in the very near future.
Before the crisis of 1998, competition from foreign producers was rather high in Russia, but after 1998 the volume of ketchup imports steadily decreased and by 2002 amounted to only 20.6 thousand tons. The vacated market share was immediately occupied by the leading Russian manufacturers - the Baltimore and Petrosoyuz industrial groups. According to ACNielsen, the leaders in ketchup sales are also Vostochny Gurman, Istochnik, Krasnodarye, Moya Semya and Picador brands.
Of course, there are manufacturers and brands of federal significance on the Russian market, known in many regions. There are local players who are preferred by residents of a particular region or central regions. But in general, the Russian consumer has not yet figured out brands, and the statistics of analytical agencies testify rather to knowledge of brands, rather than real preferences.
While many types of ketchup are in demand on the Russian market, it is impossible to single out one. The choice of the buyer is not influenced by the popularity of the trademark, the consumer chooses according to taste, quality and price. Each manufacturer has its own technology, and provided that a quality product is produced, young companies have a chance to find their buyer. The slogan “Buy domestic” is really relevant now. The manufacturer needs to fight for quality, this is the first thing that the buyer appreciates. Russians are really very patriotic in choosing the country that produces ketchup - 87% of respondents prefer domestic products. But on the one hand, this can be explained by a rather narrow range of foreign-made ketchups, and on the other hand, by their higher price compared to the products of Russian manufacturers.
The undisputed leader of preferences for ketchup brands is “Baltimore”. The main sales markets of the Baltimore group are Moscow, St. Petersburg and Krasnodar - in these cities the company's production facilities are located. But it should be noted that this brand is the leader in almost all Russian regions. In many ways, the success of "Baltimore" is associated with its extremely high advertising activity, as well as with a developed distribution system and an acceptable cost of production.
The second position in terms of consumers' preferences is occupied by ketchup "Picador", and the third - the brand of the company "Petrosoyuz" "Moya semya". It should be noted that the leading brands do not step on each other's heels - the gap between them is quite significant (see Table 2.3).
Table 2.3 - Consumer preferences by ketchup brands, 2nd quarter of 2009, % of the number of consumer families
Based on the fact that the two main criteria for choosing ketchup are the taste characteristics of the product and a reasonable price-quality ratio, Russians choose those brands that best satisfy the above-mentioned requests. Although today the Russian ketchup market has a fairly wide range of brands, the majority of buyers of this product prefer several major brands.
Ketchup was born in China and originally served as a marinade for fish and shellfish. It is curious that in the composition of that Chinese, ke-tsiap, which translates as "clam pickle", there was no tomato in the composition, it was made from anchovies, mushrooms and beans. This sauce turned into tomato sauce in England at the beginning of the 17th century, and in the 20th century its triumphant march around the world began.
Only one century was enough for our hero to acquire a lot of shapes, shades and tastes - barbecue, spicy, in glass, plastic. It is very difficult to understand all this diversity. But we seem to have found a solution: we bought several types of ketchup and, based on laboratory tests and testimonies, compiled an identikit of the hero.
Plastic or glass?
The most successful thing on ketchup is a glass tuxedo.
Firstly, because by picking up a bottle, we can see what color the superhero is and what consistency it is.
Secondly, glass packaging does not enter into a chemical reaction with the product, which means it retains it much longer than, for example, polymer packaging. Tons of benefits! And just one small drawback: to get ketchup out of the bottle, you have to sweat a lot.
Plastic dishes, unlike glass, are easily cut with a knife, and the ketchup residues are picked out one, two, or three. However, the polymer cap lets air into the bottle with enviable hospitality. That is why the maximum shelf life of ketchup in it is 3-6 months, and even then, provided that the package is in the refrigerator, and not on the store shelf. Slightly better stored ketchup in foil - from 6 months to a year. But this is a merit not only of the packaging, but also of the preservatives that are added to it.
Benefits of ketchup
It's lycopene that makes tomatoes red. Its main advantage is that, being a powerful antioxidant, it protects the skin from unwanted exposure to sunlight, and prevents the occurrence of cancer and cardiovascular diseases. It has been proven that after heat treatment, lycopene is better absorbed, which means that in this sense, ketchup is more useful than fresh tomatoes.
Medals from various exhibitions also speak about the strengths of our hero. They indicate that the manufacturer is not afraid to show his product to specialists.
Weaknesses
A decent manufacturer reports all the "additional substances" on the label. Believe me, the presence of preservatives in ketchup is not the worst option: at least it is clear that they are “engaged” in increasing the shelf life of the product. Thickeners and stabilizers are much more suspicious - simply because quality ketchup does not need them. Just as he does not need citric acid: it is naturally found in tomato paste. By adding it artificially, the manufacturer admits that he uses low-quality tomatoes or violates the manufacturing technology.
Product Features
For 1 kg of good ketchup, at least 1.7 kg of selected tomatoes are consumed - the dark red color indicates this ratio. Pink and orange indicate that the manufacturer saved on tomatoes by diluting them with starch and fruit puree (apple is most often used). And brown - most likely, that the tomatoes, before getting into ketchup, managed to deteriorate. The consistency of the superhero is thick, homogeneous, but it does not resemble frozen jelly. Otherwise, it can be argued that the manufacturers went too far with starch and stabilizers.
To the last drop
Sometimes, in order to get the rest of the ketchup, we shake the bottle long and hard. The new invention will solve this problem once and for all. The Massachusetts Institute of Technology (USA) invented LiquiGlide. Thanks to this innovative mixture, a layer of liquid forms between the product and the packaging walls. It allows the remnants of the product to easily slip out of any bottle and even a tube, as is the case, for example, with toothpaste. More than one drop will not remain at the bottom!
In addition, the novelty allows, when added to carbonated drinks, to slow down the “exit” of carbon dioxide. Of course, the mixture does not harm health and does not affect the taste of the product itself, for the sake of the remains of which all this was started.
Pros and cons
Nutritionists have a twofold attitude towards ketchup. On the one hand, they recognize its benefits, but on the other ... Ketchup is often combined with french fries, sausages, burgers - food that, to put it mildly, is not exemplary. In addition, you never know what quality tomato paste manufacturers use. Also, ketchup always contains vinegar, salt and sugar, which, of course, does not honor it.
Testing tomato ketchup
Tatyana Anokhina, head of the testing center of the SOEKS HEAC of the Chamber of Commerce and Industry of the Russian Federation, explains: “Ketchup can be made both from fresh tomatoes and from tomato paste with the addition of vinegar, salt, sugar (or sweeteners) and spices. It may also include vegetables, fruits, mushrooms, nuts, vegetable oils, food acids, thickeners, stabilizers, colors, flavors, and preservatives. GOST 32063-2013 identifies four categories of ketchup - they differ in the number of tomato products and the presence / absence of thickeners, dyes, flavors and spices. According to the method of production, ketchups are divided into sterilized (canned) and unsterilized (with preservatives).
How to choose a quality product?
Ketchup should be thick, uniform, red or red-brown in color, have a sharp or sweet-sour smell and, most importantly, a pronounced aroma of ripe tomatoes. If the smell is bitter or seems somehow synthetic, feel free to refuse the purchase.
All our contestants with honor passed the test. According to organoleptic indicators (taste, smell), Mr. ketchup was recognized as the best. Ricco. The second was Calve ketchup, and the third - "Baltimore".
Text: Elena Shiryaeva
| Tomato ketchup of the first category TM "Baltimore" | Tomato ketchup of the second category TM "My family" | Tomato ketchup of the highest category ТМ Mr. Ricco | Tomato ketchup of the first category TM Heinz | Ketchup of the highest category "Tomato" ТМ Global Village | Tomato ketchup of the first category TM Calve |
|---|---|---|---|---|---|
| MANUFACTURER | |||||
| OOO Unilever Rus, Moscow | OJSC "NEFIS - BIOPRODUCT", Republic of Tatarstan | LLC "Petroprodukt-Otradnoe", Leningrad region | LLC "Primorsky Food Plant", St. Petersburg | OOO Unilever Rus, Tula | |
| OVERALL ASSESSMENT | |||||
| If you find fault, the thickener in the composition is embarrassing, too much sugar plus the sweetener saccharin. But overall, this is a very tasty and high-quality product! | The composition of this ketchup leaves much to be desired: here you have preservatives, thickeners, sweeteners, and flavorings. But it is excusable for him: ketchup of the second category cannot be different. | One of the best in taste and the best in content: nothing more! No additives, preservatives - only tomato paste, salt, sugar, vinegar and spices. In addition, there were most of the tomatoes. 1ST PLACE! |
This ketchup has a decent composition (no preservatives, no dyes, no starch), but it does not have a very bright taste. However, he does not claim the right to be called the best, after all, this is ketchup of the first, and not the highest category. | Top-of-the-range ketchup has to meet the highest standards, and in this case it doesn't. Surely it was possible to do without stabilizers, and even better quality tomato paste. | For the first category, this ketchup has very good indicators - both taste and composition. Only a large amount of sugar confuses - Calve tomato is one of the sweetest among the contestants. |
1. "Extra". From fresh tomatoes or tomato products with the addition of spices, salt and sugar. The mass fraction of soluble solids (ppm) is not less than 25%.
4. The second category - from concentrated tomato products, salt, sugar (or sweeteners), spice and aromatic components, food acids with or without fruit and vegetable ingredients, flavorings, flavoring preparations, dyes, thickeners, stabilizers.
M. d. r.s. v. not less than 14%.
We can say that ketchup really has a lot of tomatoes if the mass fraction of soluble solids is high in the final product. The category to which the product belongs directly depends on their percentage.
According to the composition, GOST divides ketchups into four categories - “Extra”, higher, first and second.
Most of the soluble solids introduced with tomato products are in the Extra category (from 23%). Least of all - from 18% to 14% - in the second category.
- The declared highest category corresponds to ketchup Mr. Ricco. At the tomato sauce"Kinto"and tomato ketchupJardin Biothe marking does not indicate which category they belong to, since they are made according to specifications. However, according to the test results, experts also classified these products as ketchups of the highest category.
- According to the results of the examination, it turned out that three ketchups do not correspond to the declared category in terms of the mass fraction of soluble solids.
The product of the first category must contain at least 18%. At the ketchup "Picador" the deviation is insignificant - 0.2%. And here is the ketchup "Baltimore" mass fraction of dry soluble substances - 14.8%, deviation from the requirements of GOST 32063-2013 for the category indicated in the marking - 3.2%.
On April 8, the most delicious and high-quality ketchup sold in Russia in a doypack package was chosen in the popular program "Test Purchase" on Channel One. Our ketchup Mr.Ricco became the winner, overtaking the main western competitor - Heinz. By the way, the products produced by the Nefis Group of Companies have repeatedly received high marks from consumers and program experts.
On April 8, the issue of "Test Purchase" was dedicated to the selection of the best tomato ketchup in Russia. In addition to Mr.Ricco, products of trademarks participated in an independent examination "Baltimore","My family", Calve,"Picador",Heinz.
According to the results of the qualifying round, in which the buyers in the store tasted the presented products and voted for competitive samples, Mr.Ricco, Moya Semya and Calve ketchups became the winners.
After that, in a special laboratory, the samples that passed to the second stage of the competition were tested for safety and naturalness - ketchups of all three brands turned out to be safe, but preservatives and sweeteners were found in one of the products, which did not allow him to continue participating in the competition. The ketchups Mr. Ricco and Calve.
This made me unspeakably happy, not only because I am an employee of Nefis Group of Companies. This ketchup and Mr. RiccoPomodoroSpeciale always seen in my refrigerator. Firstly, the product is exclusively natural, secondly, it is delicious, and thirdly, it contains 0% fat. When buying ketchup, you need to pay attention to what, as a rule, is written in small print on the package - whether the composition contains starch, preservatives. Mr.Ricco Pomodoro Special uses Spanish pasta, which is prepared without starch, due to the pectins of these same tomatoes. This is the first Russian brand that began to use a unique technology for making ketchup in its production. Western competitors are said to have been furious when they learned that we had succeeded in creating such a ketchup. Mr.Ricco Pomodoro Speciale is prepared using a special complex technology that allows you to refuse from thickeners and stabilizers, they are completely natural! They contain only tomatoes, salt, sugar and spices. Everything! The refusal to use starch allows adding only the minimum required amount of salt and spices when preparing Mr.Ricco Pomodoro Speciale ketchup, which do not drown out, but only emphasize the natural tomato flavor of the product.
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True, I don't really like doypack packaging (when you have to squeeze it out), I like our PET packaging in the form of bottles. It is more environmentally friendly and convenient, and in addition, our Italian Vice President Massimo Bonore, who is responsible for the development of innovative technologies, believes that the shape of the packaging turned out to be very sexy ...
In 2006, by the way, Mr. Ricco ketchup was launched under the umbrella brand. The best quality of Mr.Ricco ketchup is noted and confirmed by a number of companies:
Silver medal "Product of the Year" 2013
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But enough about the ketchup. Nefis Group of Companies is a holding that produces not only oil and fat products, but also household chemicals. And there are even more achievements. We decided to remember the victories on all fronts: a year ago, on April 23, 2013, another top product, this time from Nefis Cosmetics- washing powder Sorti Color Automat became the leader of the Control Purchase.
Then the program was devoted to washing powders "automatic" for colored laundry. In addition to Sorti, products of trademarks took part in an independent examination Ariel, Dosia, Losk, Myth, and Tide.
According to the results of the qualifying round, the winners were the powders Sorti, Ariel, Dosia and "Mif".
In the washing ability test, all samples showed good results. But, according to the expert of the testing center, the powder of the trade mark coped best with the tests. Sorti.
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year 2012. In the Test Purchase, another powder produced by Nefis Cosmetics won - BiMax Color Automat.
In the same year, AOC dishwashing detergent became the winner. According to the expert Anna Savinova, which conducted the test, the brand dishwashing detergent coped best with the task AOS produced by Nefis Cosmetics.
The high effectiveness of the product, the mirror shine of dishes, gentle care and protection of the skin of the hands are the basis for the positioning of the AOS brand. The results of an independent television examination only confirmed the data of comparative tests, which are constantly carried out by our own laboratory. Frankly, before I started working for Nefis, I didn’t even suspect that this product in a cheerful orange bottle, which I always used, is made in Kazan! As it turned out later, the foreign inscriptions on the labels, the lack of reference to the location of production, were a very effective marketing ploy. After all, after the collapse of the USSR, consumers had a strong belief that imported products were better than ours.
Incidentally, from the moment the team Irek Boguslavsky came to the Combine them. Vakhitov, less than 10 years passed before the first victories at competitions.
In the people-loved Test Purchase program, the first victory came to Nefis in 2008.
washing powder BiMAX Automatic and liquid dishwashing detergent "Sorti Lemon" became the winners of the summer editions of the TV program 6 years ago. The laundry detergent program included Dosia, Deni, Losk, Bingo, Ariel and Tide brands. Based on the results of the qualifying round, in which buyers in the store vote for competitive samples, BiMAX was recognized as the absolute leader.
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And in the competition of liquids for washing dishes, products with lemon aroma of brands participated Pemolux, "E", Myth, Sorti, Dosia, Bingo and Fairy. According to the results of the popular vote, the samples of Pemolux, Myth, Sorti, Bingo and Fairy reached the semifinals. During laboratory tests, experts evaluated the washing ability of the samples and measured their ph level. The most effective were Pemolux, Sorti, Dosia and Fairy. In the final, the ability of the samples not only to remove dirt, but also to be well washed off the surface of the dishes was evaluated. After the test, the experts recognized two remedies as winners at once - Sorti and Fairy.
It is worth noting that in the same issue of "Test Purchase" a historical fact was separately mentioned: the first washing powder in the USSR "Novost" was produced in 1955 at the Kazan Chemical Plant. Thus, the victory of the BiMAX powder in the television competition has become a symbolic proof that today Nefis Cosmetics continues the quality traditions of the Kazan chemical plant and is a leader in its field.
